Stop Cell Phone Trafficking

TracFone Launches New Ad Campaign Targeting Cell Phone Traffickers

TracFone Wireless Inc., the largest U.S. provider of prepaid mobile phone services, unveiled the second round in a new ad campaign aimed at putting an end to cell phone trafficking. The new campaign specifically targets traffickers and “runners” of prepaid mobile phones.

Now appearing in newspapers and on billboards across the U.S. and on targeted online sites, the TracFone ads warn runners that the company is committed to enforcing its rights to the full extent of the law and will take legal action against anyone involved in the unauthorized resale of Tracfone or NET10 mobile phones.

The advertising campaign also provides an outlet for consumers to report activity related to cell phone trafficking, via e-mail or through an automated phone line.

To view a full size version of the ad, click here.

Below is a view of a billboard from one of the many locations in California, Florida, Michigan, New York, Pennsylvania and Texas where TracFone is getting the message out about the issues of cell phone trafficking. Ads like this are appearing across the U.S. in targeted metro locations identified by TracFone as hotspots for trafficking. Word among traffickers is that the ad campaign is making those out to make a quick buck think twice about trafficking cell phones.