Stop Cell Phone Trafficking

TracFone Launches Third Ad Campaign Targeting Cell Phone Traffickers

TracFone Wireless Inc., the largest U.S. provider of prepaid mobile phone services, unveiled the third round of a new ad campaign aimed at putting an end to cell phone trafficking. The new campaign specifically targets traffickers and “runners” of prepaid mobile phones. TracFone is continuing to lead the wireless industry in keeping prepaid service affordable and accessible for everyone, by protecting consumers from traffickers who steal their subsidies.

Now appearing in newspapers and on billboards across the U.S. — and on targeted online sites — the TracFone ads warn runners that the company is committed to enforcing its rights to the full extent of the law and will take legal action against anyone involved in the unauthorized resale of Tracfone, StraightTalk or NET10 mobile phones.

The advertising campaign also provides an outlet for consumers to report activity related to cell phone trafficking, via e-mail or through an automated phone line.

Billboards are up in many locations across the U.S. Connecticut, Florida, Georgia, Indiana, Massachusetts, New Jersey, Pennsylvania, Texas and Virginia are some of the geographic locations where TracFone is getting their message out to stop cell phone trafficking. Ads like this are appearing as billboards, in newspapers, e-newsletters and online. The word among traffickers is that the ad campaign is making those out to make a quick buck think twice about trafficking cell phones.

This is an example of the TracFone print ad.