Stop Cell Phone Trafficking

TracFone Launches Fourth Campaign Targeting Cell Phone Traffickers

TracFone Wireless Inc., America’s largest “No-Contract” cellular service provider with more than 15 million subscribers, today launched the fourth round of a new ad campaign aimed at putting an end to cell phone trafficking.

The new campaign specifically targets traffickers and “runners” of prepaid mobile phones. TracFone is continuing to lead the wireless industry in keeping prepaid service affordable and accessible for everyone, by protecting consumers from traffickers who steal their subsidies.

Now appearing in newspapers and on billboards across the U.S. — and on targeted online sites — the TracFone ads warn runners that the company is committed to enforcing its rights to the full extent of the law and will take legal action against anyone involved in the unauthorized resale of Tracfone, StraightTalk or NET10 mobile phones.

An example of the ads currently running.

The advertising campaign also provides an outlet for consumers to report activity related to cell phone trafficking, via e-mail or through an automated phone line.

Billboards are up in many locations across the U.S., including California, Florida and Texas  are some of the geographic locations where TracFone is getting their message out to stop cell phone trafficking. Ads like this are appearing as billboards, in newspapers, e-newsletters and online. The word among traffickers is that the ad campaign is making those out to make a quick buck think twice about trafficking cell phones.

TracFone has been relentless in pursuing phone traffickers. Carlton Fields attorney and TracFone representative James B. Baldinger said, “Cell phone trafficking is a nationwide concern for the wireless industry, and TracFone is committed to putting an end to this unlawful practice.”

TracFone currently has several lawsuits pending as part of its anti-trafficking campaign, including claims against companies based in Hong Kong and Honduras.  TracFone and its attorneys are actively pursuing other investigations that will likely result in more cases being filed in the near future. Review court cases here.